"What do we really need in almost every agreement, from a negotiation perspective?" This critical question points to the core of many negotiations. After all, if you can't achieve your "must haves" in a negotiation – you're usually better off walking away and not doing the deal.
So what should be a "must have" in most, if not all, of your deals?
Read more... https://www.expertnegotiator.com/tip/must-haves-negotiating-deals
