Monday, March 18, 2013

Knowing Something About Your Customer Is Just As Important As Knowing Everything About Your Product

Knowing something about your customer is just as important as knowing everything about your product. Take politicians, for example. A politician will support your proposition only as long as it is politically popular or uncommonly rewarding.

That isn’t to say that pols are any less honest or reliable than the rest of us. It’s just that politicians must shift positions constantly to keep up with the people they are supposed to be leading. Legislators, particularly in faraway places such as Washington, tend to be a little less reliable than governors, who are under closer local scrutiny, but the same principle holds. It is the duty of someone who wants something from a politician either to (a) create the public climate that makes supporting that position attractive, or (b) do whatever is necessary so that a politico will return a favor from time to time—like fundraising or even organizational work.

Read more: Knowing Something About Your Customer is Just as Important as Knowing Everything about Your Product | Harvey Mackay

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